Designed a specialized desktop editor that unifies piano roll composition and lyrics editing into a single environment — a workflow gap no existing DAW solves well. Built for internal use by a team of professional musicians, from discovery to release.
Designed X-Star's market debut on two fronts: product UI (TV system, web-based vocal profile, launch website) and brand visual (photoshoot direction, presentations, product positioning). One coherent visual language across both, for the brand's first product release.
Full redesign across the retail site, equipment pages, and a customer portal where venues and home users buy catalog updates. Each karaoke system runs on its own monetization model; the portal had to handle all of them in one flow.
I design ecosystems, not screens. Tokens, components, validation logic, CMS contracts — written down so the second engineer can ship without asking.
195-hour budgets, regulated industries, non-designer authors. I pick the constraints that matter and design for them — the rest is decoration.
A design isn't a deliverable until it's live. I work close to engineering, write the spec myself, and stay on the project until it's running in production.